Friday, December 31, 2010

Penn State vs. Florida at the Outback Bowl: It's Finally Here

Maybe now the focus will be on the players rather than on the two championship coaches leading the teams.  Maybe now we can concentrate on the game rather than on Joe Paterno's health.

There was nothing unhealthy about Joe Paterno's Pep Rally talk today at the Tampa Bay Convention Center in downtown Tampa.  In fact, it was classic Joe Paterno - he was funny, engaging, and enjoying his ability to rev up the crowd with jokes about Gators with funny looking jaws and "We Are..." cheers.

Wednesday, December 22, 2010

Penn State Football: STEP Reality Sets In As New Seats Available in January

Yesterday we finally received a letter from Penn State's Nittany Lion Club giving us our designated date and time to choose our new seats at Beaver Stadium.

Four of our season tickets in Section WA are being relocated due to the Seat Transfer and Equity Plan (STEP).   Originally we were supposed to select our new seats in November.  But then there was a letter sent to us explaining that the selection dates were pushed back to January.

The actual time window for this first phase of the seat selection process will now begin on January 7, 2011 at 10:00 a.m. and will continue through January 28, 2011 at 6:00 p.m.  According to the letter we received:

"All selection times are assigned in NLC point total order and are eligible to begin selecting every 3 minutes.  This means that the longer you take to select, the more season ticket holders with lower point totals are eligible to secure seat locations before you do."

So what does that mean for us?

Saturday, December 18, 2010

The Google AdWords Thank You Video for A Campaign That Failed

Aside from the fact that I love Penn State football, I write this blog because it forces me to understand and to experiment with social media marketing.

As a marketing professor, I can discuss in my classes the impact of blogs on opinion leadership that can shape consumer behavior.  I can experiment with content and see what draws the best responses.  I can use Google Analytics to perform a statistical analysis on who's visiting my blog, how often, and from where.

Friday, December 10, 2010

Going Outback Bowling in Florida

The young genius who is quitting will face the old genius who refuses to quit.

Amazingly, after an up and down season, a 7-5 Penn State team has earned a New Year's Day bowl in Florida.  The Nittany Lions will be playing the Florida Gators, a 7-5 team coached by Urban Meyer that has had its own ups and downs. They will meet at the Outback Bowl in Tampa, Florida.

And, announced this week, it will be Urban Meyer's last game.  He has just resigned as head coach of the Florida Gators.   It doesn't sound like he will change his mind this time.  He is 46 years old.  Joe Paterno will be 84 when this bowl game is played, and he has no intention of resigning.