At a time when the media are often focused on football players who do something wrong, it’s nice to focus on football players who are doing something right.
Such is the case with Eric Shrive, who was enrolled in one of my marketing classes this spring. He approached me to ask for help with publicizing Lift for Life®.
Lift for Life is an annual strength and conditioning competition for Penn State football players that has become a very successful fundraiser for the Kidney Cancer Foundation through Uplifting Athletes. Last year alone, Lift for Life raised $100,000. Since 2003, Penn State football players have raised nearly $500,000.
